The Under Achievers - Character and Logo T-Shirt Design
I was asked to work on a team logo design for a group of runners taking on Ragnar Michigan. The requests were a cute sloth, possible runner nicknames and the team title.
So I started off by coming up with some sketch concepts with different variations on the sloth character and the overall layout.
The team reviewed the options and went with "C". This is now the third time I have done a logo design and the clients have gone with the circular option which I find kind of fascinating.
They also asked me to show them versions with both a team title of the Over Achievers as well as the Under Achievers. And they wanted to see those options on both a yellow and orange background as they were trying to decide on shirt colors.
So I came up with the following for them to choose between:
In the end they went with the first version I had created - which was my personal favorite so I was happy about that. I created the final art in the various file formats they might have needed for shirts and other logo themed items they were going to create for the big event.
And then I anxiously awaited photos to start showing up from the event so I could see how they turned out. Here is the team wearing their shirts and showing off their medals after completing Ragnar Michigan. Congrats to all and thanks again for selecting me to create your team logo design!